BY
PETER WINTERS
Presentation Resource
For over 10 years Mr. Winters has been consulting businesses on strategic planning, marketing, and public relations.
He is the owner of Presentation Resource a Richmond Virginia-based design, trade show fabrication, and graphic interiors company.
Mr. Winters has a degree in electrical engineering from Clemson University and is a member of the Public Relations Society of America, the Greater Richmond Chamber of Commerce, and the Trade Show Exhibitors Association.
He has taught Entrepreneurship and Small Business Management at the University of Richmond.
His articles on small business, marketing, and entrepreneurship have been published in the Richmond Times-Dispatch, Virginia Business Magazine, and other publications.
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Let There Be Lights
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Just as a carpenter finishes a project with molding, trim, and caulk a trade show display has finishes as well. Lighting can make the difference in being seen and noticed at a trade show or having attendees become “passers by.”
The most simple and straight forward lighting option is the halogen or incandescent spot. See the examples below.
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Focused Lighting
While the lighting in most trade show venues is often bright, that actually can work against you because of shadows cast by the bright overhead lighting. Controlling your lighting allows you to highlight your company’s graphic message and your products or services.
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One word of caution is to make certain that the convention center limits on wattage. Some venues do not allow 200 Watt Halogen spot lights. The information should be in your Exhibitor Kit, if not ask.
Another category is product or focused lighting. As shown in the examples using a stylish focus light catches your attention and highlights your product. Whether it’s art galleries or retail lighting used to accentuate what the proprietor wants their customer to see and feel.
Lighting allows you to set a mood and differentiate yourself from your competition. It elevates your trade show display and gets you noticed.
If you would like more information on this topic or if you would like to suggest a topic for a future article, please contact Peter Winters at: peterwinters@presres.com
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Map & Directions
Ph: (804) 648-0800
Directions: Our officers are located just west of downtown Richmond, Virginia.
Take the Belvidere Street south exit from I-95, turn LEFT on Cary Street. We're located at 109 East Cary Street (on your right heading east on Cary Street).
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109 East Cary Street
Richmond, Virginia 23219
Ph: (804) 648-0800
Visit Web Site: www.presres.com
Peter Winters: peterwinters@presres.com
Presentation Resource has been creating captivating designs for over 17 years. From the beginning creative, out-of-the-box thinking is what has won awards and earned the respect and loyalty of clients like:
- GenWorth, HCA
- Bon Secours, Anthem
- Dominion Resources
- East West Partners
- Philip Morris USA
- Circuit City
- Arby’s (The Restaurant Co.)
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- Allstate Insurance
- The State of Virginia
(and its many agencies)
- Baskervill & Son Architects
- The City of Richmond
- VA Commonwealth Univ.
- Univ. of VA to name a few.
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The company and its talented team of designers will assist you in promoting your brand in big ways. From trade show and event exhibits to corporate branded interiors and multimedia, Presentation Resource will use your message and our creativity to communicate with your audience effectively. Exceeding your expectations with every encounter.
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