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In this issue ...
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Effective use of lighting is critical if
you want to get noticed. MORE
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Let There Be Lights - Part II, Spot Lights
 Just as a carpenter finishes a project with molding, trim, and caulk a trade show display has finishes as well. Lighting can make the difference in being seen and noticed at a trade show or having attendees become “passers by”.
Although there are numerous choices, the most simple and straight forward lighting option is the halogen or incandescent spot.
Using them properly with your trade show display will help you get noticed. Read full story »
How Trade Shows Can Be Like Christmas
 There is little greater joy than watching a child at Christmas. Coming downstairs to see what Santa has brought them. Eyes bursting with curiosity and anticipation of their biggest wish. The excitement of opening that first gift, tearing paper,
and ripping open the package with sheer delight.
This is exactly the scene businesses want to create in their trade show display.
Read full story »
Trends - Word of Mouth
 First, let's talk "Word of Mouth." A quick search turns up numerous white papers, blog posts, and conference presentations on the topic. If we didn't know better, we'd swear it was just discovered. It wasn't, but there are several reasons why so many of us have a renewed interest in it.
Word of mouth (WOM) has a profound influence on those making purchasing decisions. You can almost hear the cash register ring every time a client or prospect talks favorably about your product or service. Read full story »
Upcoming Events for Marketing Managers
- March 7-10 , 2006, AMA Maximize Marketing Impact on Sales Effectiveness
Rollins College, Winter Park, FL
- April 19 & 20, 2006, The Digital Marketing Conference & Expo
New York City's Metropolitan Pavilion, NY
- April 28, 2006,
Blogs: Marketing Beyond the Website
San Francisco Marriott Hotel, CA
If you find great events, links, or other interesting sites that you would like to share, please send them to us: peterwinters@presres.com.
Exhibit Warehouse
Since 1988 Exhibit Warehouse has been creating designs that captivate target audiences - award winning displays, exhibits, and trade show systems displayed all over the world. We work hard to please every client on every project whether you're a large corporation such as Dupont or a small business just getting started. Our clients include:
AT&T, Dupont, Circuit City, The Martin Agency, Car Max,
Arthritis Foundation,
Baskervill & Son Architects, Hilton Hotels,
Anheuser-Busch, Jefferson-Pilot Broadcasting,
and East West Partners (just to name a few).
We also serve
numerous mid-size and small businesses
that want the best possible service, design, and production
value that fits their budget.
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109 East Cary Street, Richmond, Virginia 23219
Ph: 804-648-0800
www.presres.com
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